Purple Cow
Youre either a Purple Cow or youre not. Youre either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - Pricing, Promotion, Publicity - arent working anymore. The golden age of advertising is over. Its time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. Its a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Kниги от същия жанр
-
Veniceпечатна: 25.90 лв. -
Shield of Thunderпечатна: 13.90 лв. -
The Beasts of Clawstone Castleпечатна: 14.90 лв. -
Elisabeths Daughterпечатна: 7.00 лв. -
The New Tech Gardenпечатна: 37.90 лв. -
Frenchпечатна: 24.90 лв. -
The Rough Guide to Spainпечатна: 40.00 лв. -
Dick Whittingtonпечатна: 5.90 лв. -
Crossпечатна: 18.50 лв.
То е много важно за нас, затова може да ви бъдем от полза като ви дадем следните насоки:
Резюме: Моля опишете вашето общо впечатление от продукта в няколко думи.