Now available for the first time in paperback, the best-selling "What is Graphic Design?" explores all the issues that shape design today: economics, ethics, technology, theory, and developments in other arts. It looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany to the present day, including magazines, corporate branding, television titles, films, and websites. "What is Graphic Design?" breaks the discipline down into its elements, looking at typography, how text and images combine - the essence of graphic design - and how the process of reproduction underpins every aspect of design. This concise, accessible handbook is a must-have for students and professional designers.