Wally Olins: Brand New: The Shape of Brands to Come

Wally Olins: Brand New: The Shape of Brands to Come

Автор: Wally Olin
(3.90 от 20 гласа)











Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding.

Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.



Печатна книга

42.90 лв.

  • Наличност: не
  • Безплатна доставка за поръчка над 39.90 лв.
  • Доставка 1.99 лв. за поръчка над 9.99 лв.
  • За поръчка до 9.99 лв. доставка 2.99 лв.



Информация

Информация




Информация за книгата:

Автор: Wally Olin
Издател: Thames & Hudson
Категория: English Language Books , Advertising
Година: 2014
Страници: 200
ISBN: 9780500291399
Баркод: 9780500291399
Тегло: 0.49 кг.
Размер: 18.00x23.00 см.

Коментари

Коментари


Плащане с EasyPay може да направите като изберете опция плащане "чрез ePay" и на платежната страница изберете Таб "В брой на каса".

Вижте приложения пример: