Visual Merchandising: Window and In-Store Displays for Retail

Visual Merchandising: Window and In-Store Displays for Retail

Автор: Tony Morgan
(4.44 от 9 гласа)











A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images.



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Информация

Информация




Информация за книгата:

Автор: Tony Morgan
Издател: Laurence King Publishing
Категория: English Language Books , Fashion
Година: 2011
Страници: 208
ISBN: 9781856697637
Баркод: 9781856697637
Тегло: 1.05 кг.
Размер: 21.50x28.00 см.

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