Guerrilla Advertising 2: More Unconventional Brand Communications

Guerrilla Advertising 2: More Unconventional Brand Communications

Автор: Gavin Lucas
(3.92 от 12 гласа)











Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply wont reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects of this title include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph; and, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.



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63.90 лв.

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Информация

Информация




Информация за книгата:

Автор: Gavin Lucas
Издател: Laurence King Publishing
Година: 2011
Страници: 192
ISBN: 9781856697477
Баркод: 9781856697477
Тегло: 1.13 кг.
Размер: 23.00x30.00 см.

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