Creative Advertising

Creative Advertising

Автор: Mario Pricken
(4.28 от 18 гласа)











NEW EDITION – completely revised introduction plus dozens of new examples

Entertaining and inspirational, Creative Advertising is a must have for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.

Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
• Ways of visualizing concepts
• The art of illusion and paradox
• Using metaphor and analogy
• Deploying shock tactics and humour

Includes interviews with international professionals, providing unique insights into the working practices of top creatives.

Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He is the author of Visual Creativity, also published by Thames & Hudson.



Печатна книга

69.90 лв.

  • Наличност: не
  • Безплатна доставка за поръчка над 39.90 лв.
  • Доставка 3.99 лв. за поръчка над 9.99 лв.
  • За поръчка до 9.99 лв. доставка 3.99 лв.



Информация

Информация




Информация за книгата:

Автор: Mario Pricken
Издател: Thames & Hudson
Година: 2009
Страници: 255
ISBN: 9780500287330
Баркод: 9780500287330
Тегло: 1.47 кг.
Размер: 26.00x30.00 см.

Коментари

Коментари


Плащане с EasyPay може да направите като изберете опция плащане "чрез ePay" и на платежната страница изберете Таб "В брой на каса".

Вижте приложения пример: