Brochures: Making a Strong Impression contains a collection of brochures that have proved to be more difficult to nail than most, pieces that have truly pushed designers creativity and forced them to reach inside. Each brochure will be shown with a succinct amount of copy discussing the essence of the book and the challenge of designing it. Each brochure will be given one full spread and there will be several shots showing the cover and interior alongside it. Unlike most books on brochures which either give no context or an abundant amount of not necessarily important information is given, this book will provide the reader with a succinct but poignant bit of information which provides important context to the work and is short enough that a reader can process it quickly. The text will be brief but organized clearly into three sections: the challenge, the process and the result. This format will allow the reader to access the precise information they need immediately. There will be approximately 90 brochures profiled, 8 of the brochures will be a redesign that will be designed as sidebars. These will show the original design and the new design. The rest of the content will be new work, a third of which is from outside North America.