Hundreds of the most inspired ads and ad campaigns from the
best creative teams in the world

Copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in accessible, intriguing essays he writes on perception, optical tricks and illusion.

Advertising: New Techniques for Visual Seduction will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals.

Uwe Stoklossa was born in 1975. He studied under Professor Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.