Advertising for People Who Dont Like Advertising
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The companys name is KesselsKramer. This book describes how to make something you like out of something you dont. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Dont Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. Its intended for anyone who has ever hated a web banner or zapped an ad break.
Kниги от същия жанр
-
Alan Fletcher: 100 Maverick Postcardsпечатна: 47.90 лв. -
Armageddon in Retrospectпечатна: 19.90 лв. -
The Mark of Athenaпечатна: 27.90 лв. -
How Hard Can It Be?печатна: 5.90 лв. -
Munich & the Bavarian Alpsпечатна: 34.90 лв. -
100 Ideas That Changed Fashionпечатна: 48.90 лв. -
Snapp Shotsпечатна: 29.90 лв. -
The Rough Guide to Bangkokпечатна: 32.00 лв. -
Ultimate Spyпечатна: 47.00 лв.
То е много важно за нас, затова може да ви бъдем от полза като ви дадем следните насоки:
Резюме: Моля опишете вашето общо впечатление от продукта в няколко думи.