Advertising for People Who Dont Like Advertising

Advertising for People Who Dont Like Advertising

Автор: KesselsKramer
(3.80 от 10 гласа)











This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The companys name is KesselsKramer. This book describes how to make something you like out of something you dont. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Dont Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. Its intended for anyone who has ever hated a web banner or zapped an ad break.



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44.90 лв.

  • Наличност: не
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Информация

Информация




Информация за книгата:

Автор: KesselsKramer
Издател: Laurence King Publishing
Година: 2012
Страници: 240
ISBN: 9781856698252
Баркод: 9781856698252
Тегло: 0.79 кг.
Размер: 17.00x28.00 см.

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