Advertising Now! Online
Ads in cyberspace: the best campaigns on the web today.
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
Kниги от същия жанр
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1000 Symbolsпечатна:
23.51 EUR
46.00 лв. -
Martin Chuzzlewitпечатна:
1.53 EUR
3.00 лв. -
Lord of the Changing Windsпечатна:
9.15 EUR
17.90 лв. -
12 Inch Sleeves. Disco graphicsпечатна:
23.00 EUR
45.00 лв. -
Soldiers Payпечатна:
9.66 EUR
18.90 лв. -
Nights in Rodantheпечатна:
8.94 EUR
17.50 лв. -
Great World Atlasпечатна:
84.36 EUR
165.00 лв. -
The Labours of Herculesпечатна:
6.59 EUR
12.90 лв. -
According to the Rolling Stonesпечатна:
10.17 EUR
19.90 лв.
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