Advertising Now! Online
Ads in cyberspace: the best campaigns on the web today.
This second installment in TASCHEN’s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! TV Commercials to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe’s top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you’ll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising.
The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
Kниги от същия жанр
-
Odins Wolvesпечатна: 14.90 лв. -
Forever Oddпечатна: 16.90 лв. -
A Fine Night for Dyingпечатна: 16.90 лв. -
The Sins of the Fatherпечатна: 19.90 лв. -
Michelangeloпечатна: 65.00 лв. -
The Encyclopedia of the Catпечатна: 42.90 лв. -
The Black Prism: Lightbringerпечатна: 21.90 лв. -
501 Must Read Booksпечатна: 28.90 лв. -
The Distant Echoпечатна: 8.00 лв.
То е много важно за нас, затова може да ви бъдем от полза като ви дадем следните насоки:
Резюме: Моля опишете вашето общо впечатление от продукта в няколко думи.