Advertising Next
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.
Kниги от същия жанр
-
Art Directors Annual: v. 86печатна: 74.00 лв. -
The Mayor of Casterbridgeпечатна: 6.90 лв. -
Cook Simply Everythingпечатна: 42.90 лв. -
The Body in the Libraryпечатна: 12.90 лв. -
Reclining Nudeпечатна: 27.90 лв. -
A Slip of the Keyboard: Collected Non-fictionпечатна: 39.90 лв. -
Pizza, Focaccia and Breadпечатна: 19.90 лв. -
Destination Unknownпечатна: 12.90 лв. -
First Aid for Babies and Children Fastпечатна: 23.90 лв.
Информация
Информация за книгата:
Издател: Thames & Hudson
Категория:
English Language Books
,
Art
Година: 2008
Страници: 400
ISBN: 9780500514160
Баркод: 9780500514160
Тегло: 2.07 кг.
Размер: 22.00x24.50 см.
То е много важно за нас, затова може да ви бъдем от полза като ви дадем следните насоки:
Резюме: Моля опишете вашето общо впечатление от продукта в няколко думи.